MARKETING BY MASCULINIZING THE FEMININE

MARKETING BY MASCULINIZING THE FEMININE


From Sociological Images..
Elliott J. sent in a comic by Kris Straub, who posts at chainsawsuit, making fun of the way that marketers often try to masculinize products that are associated with women, making them safe for men to consume.
After reading the comic, I thought it would be fun to have a round-up of examples of masculinizing the feminine — that is, attempts to sell items to men through repackaging and renaming, drawing on ridiculous stereotypes of masculinity to assure men that they can use these products without becoming girly. Read More

Check out the collection of images here:

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